Value Pricing: Escape the Hourly Grind and Drive Innovation

Whether due to client demand, start-up inexperience, or lack of a better method, many agencies still use cost-based pricing to determine the client-cost of projects (think hourly or weekly billing).

As we move away from custom solutions to module-based, assembled websites, we open the opportunity to a new approach to pricing, value-based pricing or Value Pricing.

Value Pricing means we base our price on the value we deliver, not the cost of production.

We will explore a high-level view of the fundamentals, the prerequisites and some of the pros and cons of value-based pricing.