Speaker(s): 

While the fundamentals of SEO are well known, newer Structured Data formats like JSON-LD can supercharge your search results.

We'll look at a fairly simple formula using Views, EVA, Schema.org and Google's Structured Data Testing Tool to add valid JSON-LD to our content.

How does all this work benefit you? Google says:

"Structured data markup" is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.

Demonstration site
GitHub

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Video URL: https://vimeo.com/album/3650776/video/145153446

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Experience level: 

Intermediate

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